AI Email Assistant for Sales Teams That Live in Their Inbox
ReadandReply drafts personalised replies to your inbound leads in your tone of voice — so you reply in minutes, not hours, without losing the warmth that closes deals.
Why this works
Sales people lose deals to slow replies. Studies of inbound lead response find that the team who replies within five minutes is several times more likely to win the conversation than the team who replies the next day — and yet most sales reps spend half their day stuck in their inbox, drafting variants of the same five emails over and over.
ReadandReply reads each new inbound email, understands the context (what stage the prospect is at, what they asked, what they have already been told), and drafts a reply in your tone of voice. You glance, edit if you want to, and send. The work that used to take ten minutes takes thirty seconds.
Crucially, the drafts don't feel generic. The AI learns from your sent items — your sign-offs, your vocabulary, your formality level, your typical objection handling — so what lands in your drafts folder reads like you wrote it, not like a templated robot did.
What it does for you
Drafted replies, never auto-sent unless you choose. You stay in control of every email.
Inbound lead replies
Drafts the first reply to a new lead in your voice, including the next step (call, meeting, demo) based on what they asked.
Follow-ups that don't feel templated
Spots stalled deals in your inbox and drafts genuinely useful follow-up emails — referencing what was said last time, not a generic bump.
Objection handling
Recognises common objections (price, timing, internal buy-in) and drafts a reply pulling from your battle-tested answers — never a canned one-size-fits-all.
Meeting confirmations
Confirms calls and demos with the right agenda link, the right joining instructions and the right meeting-prep ask.
Re-engagement
Reads cold leads in your CRM thread history and drafts a fresh angle for re-engagement — using what's changed since you last spoke.
Hand-off email
When a lead moves from SDR to AE, drafts the introduction email both parties need with context preserved.
What this looks like day-to-day
A new inbound enquiry lands at 5:45pm. Your AE is wrapping up a demo. By the time they're free at 6:10, ReadandReply has already drafted a warm reply with two slots for a discovery call. They glance, send. Lead booked.
A deal has gone quiet for ten days. ReadandReply notices, reads the last three exchanges, and drafts a genuinely useful follow-up — referencing the security review concern from earlier and offering to share your SOC 2 documentation. Not a generic 'just bumping this'.
Your AE comes back from a week's holiday. Instead of 200 emails in the queue, they have 200 drafted replies waiting for approval. The five that need real thought are flagged at the top.
Where the time goes
A typical sales rep spends about 21% of their week on email (recent Gartner research figures). For a 40-hour week that's the better part of a day, every week. ReadandReply does not replace email — it removes the dead time:
- Drafting from scratch: ~3 hours/week → ~30 minutes/week (you edit and send).
- Reading and triaging: ~2 hours/week → ~45 minutes/week (drafts surface intent so you can skim).
- Follow-ups you forgot: hard to measure, but recovered deals add up fast.
- Total recovered time: typically 4-5 hours/week per rep — about a full extra selling morning.
Frequently asked questions
How does it learn our sales tone?
During onboarding ReadandReply analyses your existing sent emails (with your explicit grant). It learns your sign-offs, vocabulary, the way you handle common objections, even how long your typical paragraphs are. New drafts are built in that same style.
Does it work with HubSpot, Salesforce, Pipedrive?
Yes — ReadandReply reads from your Gmail or Outlook (where the actual email lives) and surfaces context from the linked CRM record. Drafts can be logged back to the CRM automatically once sent.
Will it send anything without me approving?
Not by default. Every draft sits in your drafts folder waiting for your approval. Power users can enable auto-send for specific categories (e.g. meeting confirmations) once they trust the output, but it's off by default.
What about regulated industries?
If you work in finance, healthcare, or anywhere with compliance review on outbound communication, you can lock auto-send off entirely and use ReadandReply purely as a drafting tool. The original email and the draft are both auditable.
How does pricing work for a sales team?
Plans start at £29/month per seat (Starter) and £79/month per seat (Pro) — billed per active mailbox. Larger teams move to Enterprise pricing with SSO, audit logs and admin controls. All plans include a 14-day free trial.
Can I try it before signing up the whole team?
Yes. Most teams onboard one rep first, run for two weeks, then expand. Single-seat trials are completely free for the trial period.
Try ReadandReply free for 14 days
No credit card. Works with Gmail and Outlook. Setup takes about 5 minutes.
Start free trial